FOR Immediate Release

Hot Rod Magazine’s Signature Event will Travel from
Midwest to Deep South for its Annual 7-day, 7-city
Tour of over 4,500 hot rods & performance vehicles.
The streets of Downtown Mobile, Alabama will host the finale stop
of the 16th Annual Hot Rod Magazine Power Tour®, Friday, June
11th

(Mobile, Alabama) The 16th Annual Hot Rod Magazine Power Tour® presented by GM
Performance Division will wind its way through car-crazy towns throughout the US, starting June 5th and concluding in Mobile, Alabama from Noon – 7:00 pm on Friday, June 11th. The Hot Rod Power Tour is considered the ultimate road trip for thousands of performance car lovers who every year literally count
the days until the 7-cities-in-7-days tour begins. The Hot Rod Magazine Power Tour kicks off June 5th at the Iowa Speedway in Newton, IA. From there, the Tour will work its way south through mid-America before finishing near the Gulf of Mexico in Mobile, AL. On Friday, June 11th, the streets of downtown
Mobile will explode with the action of the nation’s most well known traveling hot rod Tour and this action will focus a nationwide buzz in the automotive aftermarket industry on the city of Mobile. Leon Maisel, President & CEO of the Mobile Bay Convention & Visitors Bureau said, “The Mobile Bay CVB is thrilled to have played a part in bringing the Hot Rod Power Tour to Mobile. This creates a remarkable opportunity to showcase the area and everything we have to offer. We look forward to having all of the Hot Rod Power Tour participants experience Mobile Bay’s attractions, convenient accommodations, delicious cuisine and happening nightlife.” Over 4,500 participating cars and 65,000 spectators are expected for the Tour. At each stop along the way, over 80 premiere automotive and aftermarket manufacturers will set up a traveling
performance fair with booths and displays of everything on the car enthusiast’s wish list. The event traditionally will leave a $1.2+ million economic impact on a kickoff city including hotel room nights, event participants filling up at area gas stations, eating at local restaurants, etc.
“Mobile is perfectly poised for the Hot Rod Power Tour,” said Mobile Mayor Sam Jones. “Our historical beauty, tailored by the calmness of Mobile Bay will be an excellent backdrop for this occasion. This wonderful event will fill the streets of downtown Mobile, generating positive national coverage and
the opportunity to product considerable revenue in our local economy. We are truly looking forward to entertaining the thousands of participants of the Hot Rod Power Tour.” The legend of the Hot Rod Magazine Power Tour grows with each year through the extensive coverage in Hot Rod, videos from the tour posted at www.HotRod.com and featured on Hot Rod Television on SPEED channel. But the really tall tales of the road that have built the iconic status of the
Tour have spread word-of-mouth through the thousands of enthusiasts who have driven their beloved rides to a stop or perhaps even completed the revered “Long Haul” of every mile. Here is the American car lovers dream come to life: with sightseeing, exploring back roads, sharing tales of the Tour with
fellow participants, and becoming stars-for-the-day in each car-crazy town along the route. In every city, huge crowds of spectators spend the day at the Tour sites enjoying a free stroll among one of the world’s finest rolling displays of all makes and models of high-end hot rods, street rods, custom trucks, muscle cars, sport compacts, and street machines.
Hot Rod Publisher Jerry Pitt said, “The Power Tour is almost a religious experience for all of us at the magazine. The adrenaline rush of meeting our readers, seeing the endless variety of car creations(many inspired by the magazine’s articles), and leading the most awe-inspiring parade of cool cars
through town after town—well, there is nothing that even comes close for us. On the Power Tour, Hot Rod comes to life--literally! For 2010 we’ll wind our way through some of the most beautiful countrysides in America. Every day, a new vista will fill our windshields. We’ll begin in the nation’s breadbasket, and
then wander through Bluegrass Country to the mountains of Tennessee, then on through the Deep South before ending up in the beautiful Gulf port of Mobile. We can’t wait to meet everyone in Newton, start checking out the rides, and get rolling down the road. In spite of recession year, 2009 set a record for Hot Rod Magazine Power Tour participation. Even bigger numbers are expected for 2010 tour. In 2009, many thought the Hot Rod Magazine Power Tour would suffer due to the sharp recession and daily gloom-and-doom news stories about the U.S. economy. However, Power Tour participants signed up and showed up in unprecedented numbers. Most said that the reason is simple: some
things are just too important and too much fun to give up, no matter what the economy. Now that conditions are improving and the recession is abating, Hot Rod Power Tour officials expect to up the record again in 2010 in terms of participants and spectators.
2010 Hot Rod Magazine Power Tour Stops:
Saturday, June 5th Newton, IA Iowa Speedway
Sunday, June 6th Springfield, IL Downtown - Springfield
Monday, June 7th DuQuoin, IL DuQuoin State Fairgrounds
Tuesday, June 8th Bowling Green, KY Bowling Green/Warren County Airport
Wednesday, June 9th Chattanooga, TN Chattanooga State Community College
Thursday, June 10th Birmingham, AL Regions Park Stadium
Friday, June 11th Mobile, AL Downtown - Mobile

Hot Rod Magazine Power Tour 2010 Info:
Registration is open to any year, make or model of vehicle! Pre-register for $70 plus $3 handling fee or register on-site for $80. Pre-register through Friday, May 24, 2010 at www.HotRod.com or by calling (877) 413-6515. Join the Tour one day only for just $25! One day registration available onsite
only. Online information is available at www.HotRod.com or by calling (877) 413-6515. For Hotel information, visit www.PowerTourHotels.com

About HOT ROD:
Published by SOURCE INTERLINK, HOT ROD Magazine is the world’s largest and most
influential automotive performance publication reaching more than 6.4 million people per month. HOT ROD is a powerful brand that spawned an industry more than 60 years ago and now includes HOT
ROD Television, airing nationally on SPEED channel, and www.hotrod.com

Contact 1: Jessica Hubley
The Promotion Co.-Family Events
Phone 317-236-6515 ext. 4667
jhubley@familyevents.com

Contact 2: Matthew Louck
The Promotion Co.-Family Events
Phone 317-236-6515 ext. 5488
mlouck@familyevents.com

838 N. Delaware St.
Indianapolis, IN 46204
Fax 317-236-6519
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