For Immediate Release

Mobile Bay Convention & Visitors Bureau
Achieves Destination Marketing Accreditation

Mobile, AL, December 8 - The Mobile Bay Convention and Visitors Bureau announced today that it has been awarded accreditation from the Destination Marketing Accreditation Program (DMAP). DMAP is an international accreditation program developed by the Washington, DC based Destination Marketing Association International (DMAI). In earning the DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers and potential visitors that their DMO has attained a significant measure of excellence.

“The Mobile Bay Convention and Visitors Bureau is honored to receive the Destination Marketing Accreditation from the DMAP,” said Leon Maisel, President of the Mobile Bay CVB. “We are very pleased to be recognized in the destination marketing community for providing outstanding services in accordance with international standards and benchmarks in this field.” “We have worked very hard to become a member of this elite group of accredited DMOs.”

“By applying for and receiving the DMAP accreditation, the Mobile Bay CVB has demonstrated a commitment to quality programs and services,” said Diana Lawson, FCDME, DMAP Board Chair. “We are proud to recognize the Mobile Bay CVB for their achievement. This DMO’s operations and business practices have conformed to 16 domains ranging from governance to sales to innovation. Their accreditation underscores their dedication to providing exceptional leadership and commitment to the professionalism of DMOs across the globe.”

The Mobile Bay CVB is a private, not-for-profit organization contracted by the city to be the marketing arm of the Mobile Bay area. The Mobile Bay CVB is charged with attracting visitors and conventions to the Mobile Bay area to experience and enjoy our history, culture and attractions in order to further strengthen Mobile’s image as a national destination, increase economic stability and enhance the region’s quality of life.

DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.

DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing. One hundred and one (101) DMO’s are now accredited. For additional information on DMAP visit www.destinationmarketing.org , for additional information on the Mobile Bay CVB visit www.mobilebay.org

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Contact:
Harriet Shade Sharer
(251) 208-2017 – ofc
(251) 401-1034 – cell
harriet-sharer@mobile.org