Tourism Ambassador Logo


Why is tourism important?

Tourism creates jobs, brings in money to the local economy, and enhances the quality of life for citizens of Mobile. Here in Mobile, tourism accounts for $1.5 billion dollars in economic impact and supports over 18,000 jobs. 

Why choose the Visit Mobile Tourism Ambassador Program?

The program exist to inspire tourism partners, volunteers, and Mobile citizens to turn every visitor encounter into a positive experience. When visitors have a positive experience, they are more likely to return in the future and also share their experiences with others. 

Becoming an ambassador allows you to understand your role in increasing tourism! The program will increase your knowledge of the region, answer various questions from visitors and locals alike, and allow you to meet others and learn from their experiences.

The program is not just training; it’s a certification! Completing the program means receiving an official VMTA pin and certificate and becoming a go-to volunteer for community events! 

  • Class Day One – Thursday, September 28, 2023
    We will kick off the program at 9:00 a.m. where you will meet your fellow Ambassadors in training and start hearing from Mobile experts on a variety of topics. You will get to see the city and meet with stakeholders in the hospitality industry to learn more about the positive impact of tourism for our community. Morning coffee and lunch will be provided. Please plan for a full day.

    Class Day Two – Thursday, October 19, 2023
    This day begins at 9:00 a.m. as you learn about tours, tourism and the visitor experience. Today will be more learning from local experts, which includes a little bit of downtown exploration, so wear comfortable walking shoes. We will end the day with some hands-on learning. Morning coffee and lunch will be provided. This is another full day of fun!

    Class Day Three – Thursday, November 9, 2023
    This is GRADUATION DAY! But first, we will finish off our tourism education. We will participate in some group discussions and activities. The graduation ceremony will take place at the conclusion of the program, followed by a cocktail reception.  Lunch and light hors d'oeuvres will be provided.


    Online quizzes will be sent to your email over the course of the program, and you will have several days to take each quiz.

    City Exploration
    As a part of the course, you will be given admission passes to our most popular attractions.  During the course you must visit at least FOUR of these attractions on your own (with a guest) and have someone from that attraction sign your pass.

    On The Job Training

    Each Ambassador will be required to work at least one shift at a local event in our Visit Mobile Welcome tent or a shift at our downtown Welcome Center.  The best way to practice sharing and promoting… to start sharing and promoting!

    • Networking opportunities

    • Increases knowledge of Mobile and the surrounding area

    • Regular updates about the tourism industry

    • Builds valuable skills

    • Resume builder

    • Career enhancement

    • Potential volunteer opportunities for city events

    • How much does the program cost? $50 (includes morning coffee, lunch and snacks)

    • How do I talk my employer into allowing me to take this course? This course provides a great opportunity to learn about all aspects of Mobile. Whether or not you work in a position directly impacted by tourism, each citizen and organization benefits from visitors. The more you know, the more you can share and give back to the community. We are all in this together!

    • Are all classes mandatory? Yes! There is so much to learn and so little time.

    • Is there a virtual class option? We feel like it is important to get out and experience the city, so in person is currently the only class option. 

    • What will I experience outside of class time? We want you to make time to explore the city on your own and find the spots that feel unique to you. You will share your experiences with the class and on social media.

    • How many people will be in my class? Each class will be capped at 25 people. 

  • Tourism Ambassador Program Registration

    Contact Info


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Michael TAP




Michael Dorie

Partnership Manager

P: 251.654.1558