Tourism Ambassador Logo


Why is tourism important?

Tourism creates jobs, brings in revenue to the local economy, and enhances the quality of life for citizens of Mobile. Here in Mobile, tourism accounts for $1.5 billion dollars in economic impact and supports over 18,000 jobs. 

Why choose the Visit Mobile Tourism Ambassador Program?

The program exist to inspire tourism partners, volunteers, and Mobile citizens to turn every visitor encounter into a positive experience. When visitors have a positive experience, they are more likely to return in the future and also share their experiences with others. 

Becoming an ambassador allows you to understand your role in increasing tourism! The program will increase your knowledge of the region, answer various questions from visitors and locals alike, and allow you to meet others and learn from their experiences.

The program is not just training; it’s a certification! Completing the program means receiving an official VMTA pin and certificate and becoming a go-to volunteer for community events! 

  • Class Day One – Wednesday, April 3, 2024

    We will kick off the program at 9:00 a.m. where you will meet your fellow Ambassadors in training and start hearing from Mobile experts on a variety of topics. You will get to meet with stakeholders in the hospitality industry and learn more about the positive impact of tourism within the community. Lunch and snacks will be provided. Please plan for a full day.

    Class Day Two – Wednesday, April 24, 2024

    Beginning at  9:00 a.m. you'll learn more about tour types, the tourism industry and the overall visitor experience. This day will also feature local expert guests speakers and a bit of downtown exploration, so wear your comfortable walking shoes. Then we'll end the day with some hands-on learning. Lunch will be provided. Expect another full day of fun!

    Class Day Three – Wednesday, May 15, 2024

    GRADUATION DAY! But first, one more lesson. During group discussions and activities you'll be given the chance to show off your newfound knowledge and skills. At the conclusion of the day's activities the graduation ceremony will take place, followed by a cocktail reception. A celebratory lunch and light hors d'oeuvres will be provided. Come camera ready for your class picture!

    Online quizzes will be sent to your email over the course of the program. You will have several days to complete each quiz.

    City Exploration
    As a part of the course, you will be given admission passes to our most popular attractions. During the course period you must visit at least SIX of these attractions on your own (with a guest) and have someone from that attraction sign your pass.

    On The Job Training

    Each Ambassador will be required to work at least one shift at a local event in our Visit Mobile Welcome tent or a shift at our downtown Welcome Center. The best way to practice sharing and promoting Mobile… to start by doing just that: sharing and promoting!

    • Networking opportunities

    • Increases knowledge of Mobile and the surrounding area

    • Regular updates about the tourism industry

    • Builds valuable skills

    • Resume builder

    • Career enhancement

    • Potential volunteer opportunities for city events

    • How much does the program cost? $50 (includes morning coffee, lunch and snacks)

    • How do I talk my employer into allowing me to take this course? This course provides a great opportunity to learn about all aspects of Mobile. Whether or not you work in a position directly impacted by tourism, each citizen and organization benefits from visitors. The more informed you are, the more you can share and benefit your community. We are all in this together!

    • Are all classes mandatory? Yes! There is so much to learn and so little time.

    • Is there a virtual class option? Since attending classes and exploring our city in person are mandatory parts of the Visit Mobile Tourism Ambassador Program, we are requiring in-person participation for this opportunity. 

    • What will I experience outside of class time? We want you to make time to explore the city on your own and find the spots that feel unique to you. You will share your experiences with the class and on social media.

    • How many people will be in my class? Each class will be capped at 25 people. 

  • Tourism Ambassador Program Registration

    Contact Info


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Michael TAP




Michael Dorie

Partnership Manager

P: 251.654.1558