Visit Mobile earned the distinction as a Travel South USA Global Champion Destination in December 2024, during the Travel South International Showcase in Atlanta. Travel South USA recognizes individuals, organizations and destinations who play a key role in advancing international inbound visitation.

According to the organization, Global Champion Destinations are destinations involved in activations and co-ops that support worldwide marketing efforts. These initiatives help raise awareness, engagement and visitor spending in their respective region. These destinations embody the values of Travel South USA by promoting the region and supporting state tourism initiatives.

Visit Mobile's vision is to elevate Mobile as a leading tourism destination - the city born to celebrate - with a mission to attract visitors to experience Mobile to increase economic impact and sustainability. 

Visit Mobile was one of 23 Destination Marketing Organizations in the South to receive this honor. 

For a full list of awarded destinations, visit Travel South USA's website